“The Green approach needs to integrate with the product development cycle from the beginning and not be treated like an add-on.” This is the approach taken by Crystal Group, as its design methodology led the company’s R&D team to come up with a user-centric design innovation that appeals to the consumer with a clear sustainable edge.

With this theme in mind, Crystal Group is showcasing Eco-Nu, a refillable lipstick that offers a complete cartridge and casing system that emphasizes the color of the lipstick through its design. Each refill cartridge comes complete with a unique color button at the bottom that carries the same bulk as the lipstick and is visible from the base. The package is therefore true to the color that the consumer sees as she buys the lipstick. This connection with the user is valued and sustained with each new refill. Various paper patterns are available and can be customized.

Luxe Pack Booth No. E24